LC Buddy - Part 2

Diving deeper into the technology opportunities found in the need-finding study (access here), I was curious to understand more about the communication process between mothers and lactation consultants (LCs) during remote consultations to solve some breastfeeding-related problems: poor attachment, nipple fissures, infections, milk production and management, and breast pain. Therefore, I created a participatory design session using a focus group to learn about how they provide patient feedback and what technology resources they use to promote effective communication with their patients.

The participatory design study

The study consisted of a participatory workshop implemented through focus groups with experienced LCs. It used video provocations and technology probes for breastfeeding problem-solving. The goal of the study was to supplement the understanding of LC's remote work and encourage them to envision software applications that could support their work.

Components used in the study:

(1) Focus group with 6 participants from Brazil;

(2) Video provocation: Participants were asked to imagine themselves receiving a breastfeeding video from their patients with a few questions related to breastfeeding. Then, we started a discussion on how LCs would provide feedback and guidance for the mother if problems were found in how the baby was breastfeeding. This scenario was repeated three times: one video with a correct breastfeeding pattern, and two videos with incorrect breastfeeding patterns but varied filming angles. 

(3) Technology probes: A total of seven features were introduced to the participants after the video provocation, in which LCs were asked which features they would use for effective feedback and to justify their choices. The features were: (1) text instructions, (2) audio instructions, (3) drawing on the top of the video, (4) adding in parallel to the original video example images, (5) using pre-recorded responses for text feedback, (6) changing video speed, or (7) adding video in parallel to the original one.

More specifically, the video provocation and technology probes aimed to answer the following questions:

Technology probes were used in the focus group to explore how each probe could benefit mothers in receiving feedback on breastfeeding issues. According to some LCs, certain features are more preferred than others, depending on the presented problem."

Data Analysis

Thematic analysis techniques were used to analyze the transcripts from the focus group. The analysis mainly followed an inductive coding approach. During the first stage of analysis, the transcripts were read independently and any repeating ideas or patterns of ideas were identified as themes. The themes were labeled to construct initial codes. We obtained a total of 43 codes (e.g., feeding time and duration, instructions vary with mother’s experience, video database). 

During the second stage multiple iterations were conducted, where the codes were translated into themes and subthemes that were categorized and organized into a codebook. The codebook consisted of eight major themes (e.g., important aspects for an effective remote evaluation, drawbacks of remote consultations). Each code’s frequency is computed and informs how many participants mentioned it within its category. Here is the codebook:

Key Findings

When evaluating the example videos in the focus group, LCs commented on the angle at which the video is filmed, the field of view, the length of the video, and if it is possible to view the initial latching. When the LC can view the baby’s profile (nose, mouth, and chin) and the bodies of both mother and baby in a video or photo, they can give clues about positioning and how to proceed to change it. 

The most cited features by the participants were the 'adding text instructions or comments' and 'audio instructions through voice-over.' Participants mentioned adding text in the media as a way to provide step-by-step instructions, and for most cases, they showed interest in using text before any feedback is given, in their own communication channel with the patient to ask questions and to make sure the LC knows all the details before proceeding to formal feedback to the mother. 

The participants noted that using technology elements could benefit their patients' understanding and learning and be a more interactive form of feedback. Most of the participants felt comfortable using technologies and saw it as an item that could benefit their work as LCs, which had them seeing the features as time-saving in case the increased interactivity brings easier understanding on the mother’s side, and helps them respond to inquiries quicker with some specific features. On the other hand, some participants who are less familiar with using specific applications and features found the technology provocation too complex to manipulate and had an idea that, due to this complexity, it might take them extra time to give feedback using the features presented since it will require learning how to use it and practice with real examples. 

Main Takeaways

Remote lactation consultations are viewed as complementary to in-person visits, serving as a follow-up for questions and solutions in the postpartum period. This dual approach recognizes the varied needs of mothers and specific cases that may require in-person evaluation.


The study suggests opportunities for future research in lactation care, emphasizing the potential use of semi-automated systems, AI, computer vision, and chatbots. These technologies could address specific cases online, such as assisting with the mother's return to work, verifying baby latching, managing milk production, and storage.


The primary takeaway underscores that remote lactation services should provide a secure environment for mothers seeking guidance, reassurance, and confidence. It emphasizes that remote care is a beneficial addition to in-person care, extending beyond the early postpartum weeks and even beginning with prenatal care. The study emphasizes the importance of viewing remote care as an enhancement rather than a complete replacement for traditional in-person lactation support.


The study highlights the necessity of educating the community about the routines of lactation consultants, particularly in Brazil, where many professionals are both certified LCs and nurses with demanding schedules. The study recommends introducing easy-to-use, time-saving tools to enhance efficiency and effectiveness. This approach not only alleviates the workload for healthcare professionals but also allows for a broader understanding of lactation concepts, enabling them to serve more clients and reach a wider community. The findings also suggest creating guidelines for effective remote lactation consultations, including recommendations for video recording distances and angles to facilitate accurate analysis of latching and positioning.

Outcomes from this study

This study was published as a full paper with detailed findings, and testimonials from the LCs are listed. This work served as a grounding step into my thesis research, in which the next phase incorporated the development of an AI tool that LCs can use to help diagnose patients with breastfeeding-related pain.